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Experience in the local area: visits to companies and experiences for young entrepreneurs

2025-10-28 18:38

Redazione

Experience in the local area: visits to companies and experiences for young entrepreneurs

Last Friday, I had the pleasure of accompanying a group of entrepreneurs from the agricultural sector on a day dedicated to experiencing Veronese entrepreneurial excellence. It was an opportunity for discussion,

Last Friday, I had the pleasure of accompanying a group of entrepreneurs from the agricultural sector on a day dedicated to experiencing Veronese entrepreneurial excellence. It was an opportunity for discussion, observation and inspiration, designed to show how creativity, expertise and tenacity can translate into successful models, even in very different fields.

We visited three companies that are emblematic in terms of vision, quality and local roots: Expofin, ESCO based in Colognola ai Colli; Agriturismo La Borina, in San Bonifacio; and Cantina Cà Rugate, in Montecchia di Crosara. Three distinct worlds, united by a common ability to transform corporate identity into perceived value.

The first stop was Expofin, where we were welcomed by Mr Luigi Benacchio, Chief Marketing Officer. His stage presence and ability to articulate the company's strategic vision made the meeting particularly stimulating. Expofin does not just offer energy solutions: it interprets the role of ESCO as a lever for innovation, positioning itself with clarity and foresight. The communicative approach, mastery of data and consistency between strategy and corporate narrative offered participants a concrete example of how marketing can be a tool for positioning, not just promotion.


The second stop took us to Agriturismo La Borina, where attention to detail is immediately apparent. Every element of the offering – from the spaces to the hospitality, from the cuisine to the storytelling about the local area – is curated with taste and intention. La Borina does not simply offer hospitality: it creates a coherent experience that enhances the rural setting with elegance and authenticity. For the entrepreneurs present, it was interesting to observe how attention to detail can become a distinctive feature, even in a sector where competition is fierce and often standardised.

The day ended at Cantina Cà Rugate, where the professionalism of the staff, the quality of the wines and the beauty of the surroundings conveyed an image of integrated excellence. The innovative approach to winemaking, combined with a strong visual and narrative identity, showed how tradition can dialogue with contemporary trends without losing its coherence. The visit offered valuable insights into how to build a solid brand that can speak to different audiences while maintaining authenticity and rigour.


This day confirmed how important it is for entrepreneurs to step outside their own operating context to observe, listen and exchange ideas. The three companies visited demonstrated that success is never accidental: it stems from a clear vision, informed management and consistent communication. Above all, it stems from the ability to transform one's identity into perceived value, both inside and outside the organisation.

⁠⁠⁠⁠⁠⁠⁠
As a trainer and consultant, I firmly believe in the power of experience as a learning tool. Taking entrepreneurs out into the field, encouraging them to engage with other organisations and stimulating dialogue between different sectors is a training method that generates impact because it activates observation, reflection and possibility.
I would like to thank the companies that welcomed us with generosity and expertise, the entrepreneurs who participated with curiosity and openness, and Impresaverde Verona, which organised this important training event. It is from these connections that the most significant developments arise.

A tre anni dalla sua apertura, Ripped Body si conferma come una realtà vivace e professionale.

A tre anni dalla sua apertura, Ripped Body si conferma come una realtà vivace e professionale.

Le belle storie, quelle di imprenditori che si danno da fare, che costruiscono da una passione, ispirati in un momento difficile e creano un'azienda c

2026-01-28 12:11:37

Redazione

Sharing and making business

Sharing and making business

This is not always the case; ethics and business sometimes coexist.

2026-01-12 17:21:00

Redazione

16 years of Di-Vinum

16 years of Di-Vinum

Today marks 16 years since I founded Di-Vinum, Marketing and Communication. I remember that morning of January 10, 2010... I walked into the Agency of

2026-01-10 07:00:00

Redazione

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[2026-01-28 13:11] A tre anni dalla sua apertura, Ripped Body si conferma come una realtà vivace e professionale.[2026-01-12 18:21] Sharing and making business[2026-01-10 08:00] 16 years of Di-Vinum[2026-01-08 10:26] Silvia Rama and the oenologist Nicolò Porro, professionals from the Verona-based agency Di Vinum, will be among the lecturers of the new university specialization course “M.H.I.W. – Mind and Heart of Italian Wine”.[2025-12-04 12:04] AI and copyright: between human creativity and new regulatory challenges[2025-11-20 13:34] When you have Ethical Managers among your friends, the conversation always leads to great ideas.

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