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Esperienza sul territorio: visite in azienda ed experience per giovani imprenditori

2025-10-28 18:38

Redazione

Esperienza sul territorio: visite in azienda ed experience per giovani imprenditori

Venerdì scorso ho avuto il piacere di accompagnare un gruppo di imprenditori del settore agricolo in una giornata di experience dedicata alle eccellen

Venerdì scorso ho avuto il piacere di accompagnare un gruppo di imprenditori del settore agricolo in una giornata di experience dedicata alle eccellenze imprenditoriali veronesi. Un’occasione di confronto, osservazione e ispirazione, pensata per mostrare come la creatività, la competenza e la tenacia possano tradursi in modelli di successo, anche in ambiti molto diversi tra loro.

 

Abbiamo visitato tre realtà emblematiche per visione, qualità e radicamento territoriale: Expofin, ESCO con sede a Colognola ai Colli; Agriturismo La Borina, a San Bonifacio; e Cantina Cà Rugate, a Montecchia di Crosara. Tre mondi distinti, uniti da una comune capacità di trasformare l’identità aziendale in valore percepito.

 

La prima tappa è stata Expofin, dove siamo stati accolti dal signor Luigi Benacchio, Chief Marketing Officer. La sua presenza scenica e la capacità di narrare la visione strategica dell’azienda hanno reso l’incontro particolarmente stimolante. Expofin non si limita a offrire soluzioni energetiche: interpreta il ruolo di ESCO come leva di innovazione, posizionandosi con chiarezza e lungimiranza. L’approccio comunicativo, la padronanza dei dati e la coerenza tra strategia e racconto aziendale hanno offerto ai partecipanti un esempio concreto di come il marketing possa essere strumento di posizionamento, non solo di promozione.

 

La seconda tappa ci ha portati all’Agriturismo La Borina, dove l’attenzione ai dettagli è immediatamente percepibile. Ogni elemento dell’offerta – dagli spazi all’accoglienza, dalla proposta gastronomica alla narrazione del territorio – è curato con gusto e intenzionalità. La Borina non propone semplicemente ospitalità: costruisce un’esperienza coerente, capace di valorizzare il contesto rurale con eleganza e autenticità. Per gli imprenditori presenti, è stato interessante osservare come la cura del dettaglio possa diventare elemento distintivo, anche in un settore dove la concorrenza è ampia e spesso omologata.

 

La giornata si è conclusa presso la Cantina Cà Rugate, dove la professionalità del personale, la qualità dei vini e la bellezza degli ambienti hanno restituito un’immagine di eccellenza integrata. L’approccio enologico innovativo, unito a una forte identità visiva e narrativa, ha mostrato come la tradizione possa dialogare con la contemporaneità senza perdere coerenza. La visita ha offerto spunti preziosi su come costruire un brand solido, capace di parlare a pubblici diversi mantenendo autenticità e rigore.

 

Questa giornata ha confermato quanto sia importante, per chi fa impresa, uscire dal proprio contesto operativo per osservare, ascoltare e confrontarsi. Le tre realtà visitate hanno dimostrato che il successo non è mai casuale: nasce da una visione chiara, da una gestione consapevole e da una comunicazione coerente. E soprattutto, nasce dalla capacità di trasformare la propria identità in valore percepito, dentro e fuori l’organizzazione.

 

Come formatrice e consulente, credo profondamente nel potere dell’esperienza come strumento di apprendimento. Portare gli imprenditori sul territorio, farli dialogare con altre realtà, stimolare il confronto tra settori diversi è una modalità formativa che genera impatto, perché attiva osservazione, riflessione e possibilità.

 

Ringrazio le aziende che ci hanno accolto con generosità e competenza, e gli imprenditori che hanno partecipato con curiosità e apertura e Impresaverde Verona che ha organizzato questo importante momento formativo. È da queste connessioni che nascono le evoluzioni più significative.

A tre anni dalla sua apertura, Ripped Body si conferma come una realtà vivace e professionale.

A tre anni dalla sua apertura, Ripped Body si conferma come una realtà vivace e professionale.

Le belle storie, quelle di imprenditori che si danno da fare, che costruiscono da una passione, ispirati in un momento difficile e creano un'azienda c

2026-01-28 12:11:37

Redazione

Condividere e fare business

Condividere e fare business

Non è sempre così, etica ed impresa talvolta coesistono.15 anni fa ho avuto la fortuna di lavorare con un imprenditore agricolo visionario, che aveva

2026-01-12 17:21:00

Redazione

16 anni di Di-Vinum

16 anni di Di-Vinum

Oggi sono 16 anni che ho fondato Di-Vinum, Marketing e Comunicazione. Mi ricordo quella mattina del 10 gennaio 2010... sono entrata all'Ageniza delle

2026-01-10 07:00:00

Redazione

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